For centuries, wool was more than just a byproduct of sheep farming-it was a symbol of Britain’s wealth, power, and rural ingenuity. From the days of Edward III, who had his Lord Chancellor sit on a bale of wool (the famous Woolsack), to the global wool trade that shaped empires, the fleece was once king.
But times have changed.
Today, many sheep farmers are facing a tough reality: wool prices are often so low that shearing becomes a cost, not a profit. At the same time, demand for sheep meat-especially lamb-remains steady or even growing in some markets. With these pressures, more and more farmers are turning to wool-shedding breeds like Exlanas, Wiltshire Horns, and Easycares-sheep that don’t need shearing at all.
So, is this the future? Are we witnessing the end of wool as a viable product-or can it make a comeback?
With global conversations about sustainability gaining pace, natural fibres like wool could yet find new life in eco-conscious markets. But getting there will take innovation, investment, and a serious rethink about how we add value to every part of the animal.
That’s why we’re bringing together voices from across the industry for a timely and thought-provoking panel discussion:
“To Wool, or Not to Wool? The Future of Our Flocks.”
This is an open, honest look at where sheep farming is heading. We’ll talk meat vs. wool, shedding breeds vs. traditional flocks, sustainability, profitability, and the role of farmers in shaping the next chapter of this ancient industry.
Whether you’re a seasoned sheep producer, new to the industry, or simply passionate about the future of British farming, this is a conversation you won’t want to miss.
Wednesday 25th June
NSA Sheep South West at Weston Farm, East Knowstone. South Molton, Devon EX36 4ED.
https://sheepsouthwest.org.uk/
Join us for insights, debate, and real-world experiences from those on the ground.**
Let’s ask the big question together:
**To wool, or not to wool?**
